Imagine you have a set monthly budget for your PPC campaigns e.g. Google AdWords or Microsoft AdCenter and everything seems to be running smoothly- how can you get more bang for your buck?
General trend for PPC Campaigns
With lower bids your ads will appear less and in lower positions thus the campaigns will spend less (and vice versa).
Bidding strategy to maximise clicks*
*Btw, for ecommerce etc this may not be applicable as there may be different bidding strategies
General trend for PPC Campaigns
With lower bids your ads will appear less and in lower positions thus the campaigns will spend less (and vice versa).
- If you have a set budget which you reach daily, lower the CPC bids
- Reduce the bids cautiously and continuously over 2-3 weeks, maybe 4-6 times
- Wait at least 3-4 days until you change the bids in the same Ad Group
- Set yourself reminders in your calendar
- Monitor spend and av. ad positions
- While reducing the bids continuously you will notice that after a certain time the daily budget will not be spent anymore
- Find the “sweet spot” (see the star below) where your bid is just enough to spend your daily budget
- In the example below it is €0.25 which is just enough to spend the daily budget
- You may have to raise your bids again to hit your daily budget
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| PPC Bid Strategy |
*Btw, for ecommerce etc this may not be applicable as there may be different bidding strategies
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